Exotic Agency d.o.o. is developing EXO, an innovative mobile platform that uses augmented reality (AR) and gamification to motivate users to take sustainable actions in the real world.

EXO bridges digital and physical realities, creating a new dimension of environmental engagement. Users participate in eco-missions—recycling, tree planting, using public transport—and document their actions with photos to earn points, unlock rewards, and progress in the game. The app visually validates environmental impact, encouraging accountability and community participation. With expansion plans for the U.S., Japan, Europe, Canada, Australia, and South Korea, EXO aims to build a global network of sustainability-minded players.

The platform also allows brands and NGOs to engage users through sponsored missions and digital rewards, monetizing sustainability while strengthening their green identity. EXO transforms routine eco-actions into an immersive AR game—making sustainability fun, interactive, and part of everyday life.