The Office 42 team is developing a brand new product on the market called Lumax, an interactive digital showroom for the purchase of luminaires, with the added value of a designer. This makes it easier for the customer to imagine the look and match of the light fixture in the chosen room. Using the configurator, the customer takes a picture of the space, selects the luminaire and makes the purchase - all done online and in just 3 simple steps. The online platform can be used in two days: for end customers and interior desginers, as well as retailers. The aim of the platform is to simplify, speed up and digitize the process of purchasing luminaires. Compared to the other providers, the configurator allows the customer to visualize the room, resulting in a reduced decision time, working on the principle "you can try out all the lights in your own home".