The CUBB platform - Creative Unique Building Blocks gives fans of Lego cubes easy access to creations made from Lego and other cubes. The Halcer team that develops the CUBB platform solves the problems of the AFOL (Adult Fan Of Lego) community, which has more than 1.1 million registered members in over 130 countries, by encouraging the Lego community to brainstorm ideas and create 3D models from which unique creations are made.

The CUBB platform has positioned itself in the market as a combination of Bricklink (a platform that enables individuals to buy and sell Lego bricks) and Kickstarter (crowdfunding platform). The main advantage of the platform is the creation of designs that are fully contributed by fans of Lego cubes. In this way, they can turn their creations into business opportunities, as the community pays for cube sets from which they then build masterpieces.

CUBB offers up to 80% lower price compared to the purchase of building blocks, while the high quality of the cubes is also suitable for professional builders.