Uniqly appeals to individuals who do not know which dietary supplements to choose, as the market is saturated with both dietary supplements and information about them. With the system of recommendations for food supplements, they try to eliminate the "analysis paralysis" in the food supplement industry.

Analysis paralysis occurs to individuals mainly at the stage of the buying process, as people do not know which dietary supplement to choose because of too many choices. Therefore the Uniqly team says that they are building a "scalable nutritionist". The algorithm asks the user questions about his lifestyle, habits and goals and then recommends products that are only suitable for him.

The end result is a bag of daily packs of high-quality food supplements, packed in a beautiful dispenser. The dispenser is designed so that the customer can place it in his living area (on the kitchen counter, in the living room, in the bedroom...) and does not forget his daily dose of supplements.

The algorithm is based on the knowledge of universities, doctors and experts, so that it can also be used by professionals.