Children today face immense pressure and numerous distractions. StarKid Universe developed coping and relaxation techniques that can help children between the ages of 3 and 8 become more emotionally stable, confident, and resilient. Additionally, their child-friendly exercises can improve the lives of children who are battling mental and developmental disorders, such as anxiety, ADHD, insomnia, dyslexia, and more.

StarKid Universe program includes interactive and gamified video, audio, and written content. The protagonists in their stories are highly branded and can perform on any channel, including TV. The mission is to make breathing techniques both entertaining and mainstream, making them accessible to English and Spanish-speaking children alike.