Led by fashion designer Martina Marolt, the team is creating BY MARTIS, a sustainable modular womenswear brand that allows individuals to create more combinations with fewer pieces of clothing. The average woman wants new and trendy clothes, so they buy them and only wear them once or even never, which leads to dissatisfaction with their existing wardrobe, more money spent and being harmful to the environment. By buying 5 BY MARTIS garments, they can dress differently every day of the month, as the clothing can be easily broken down and put together in new combinations. All of this because of the help of detachable accessories, which is a creative and practical solution with added value. The solution differs from the competition in its ability to modify clothing, its subscription model and its personalized online shop.