Since the company was founded in 2015, Miha Fabjan and his team have successfully converted SmartNinja into a franchise model and expanded it through franchise partners. Today SmartNinja is present in over 15 markets in the EU, USA and Canada. The company also operates its own units in Slovenia, Austria and Germany with a full-time remote working team.

Fabjan is an advocate of a lean approach, bootstrapping and business process optimization. He can help young companies to expand into foreign markets through a franchise model. He can also help in sales, marketing and business process optimization.