As a co-founder and CTO of Zemanta and a co-founder of the angel fund Silicon Gardens Fund, Tori  is one of the most established and experienced startup entrepreneurs and mentors in the Slovenian and international high-tech scene. In 2017, the US company Outbrain acquired Zemanta, which is developing the world's largest platform for recommending quality content.

In recent years, Tori has been a mentor and consultant in the fields of digital media, e-commerce, financial industry, IT and business strategy, helping many Slovenian startups, such as Visionect, Sqwiz, My Master and others.

As part of the Silicon Gardens Fund, he acts as a business angel and continues to build and improve the business environment in Slovenia and beyond.