Tennis star Ana Ivanović became the co-owner of the Slovenian start-up

Day 23. June 2015 posted Stanislava Vabšek
The tennis star Ana Ivanović became a co-owner of, an innovative Slovenian start-up aiming for Slovene Enterprise Fund’s SK75 investment (a 75,000 EUR convertible loan). is offering sports enthusiasts immediate access to thousands of sports trainers all across the world. The idea’s creator and founder of the company is Marko Filej, who gained experience in media, advertising and sales waters before stepping into the world of start-up entrepreneurship.

Ana Ivanović
Ivanović said: “I’m excited to be part of the incredible project. It’s developing a global sports community – offering a simple and modern way of finding and booking qualified sports trainers anywhere in the world. Our platform offers sports trainers in various sports, from golf to surfing.”
Revolutionizing the consumer experience in sports
Marko Filej, the director and idea father of the project, thinks that the platform will revolutionize the consumer experience in sports, much like some other technological platforms changed other industries (for example for tourism).
A star co-owner is an important development step
He sees the famous co-owner as an important step in company and project development: “We’re thrilled that Ana Ivanović recognized the potential of our company. It’s proof that Slovenian companies with the right idea can also penetrate to the global market. Our web platform is offering a solution for sports enthusiasts to get a qualified trainer anywhere in the world, while we offer trainers the global market. The goal of is to become Airbnb in sports.”
Qualified trainers anywhere and anytime
We adapt to the fast lifestyle of our clients, as the platform offers sports enthusiasts access to qualified sports trainers anytime and anywhere. Our trainers offer all training levels, from beginner to professional, even for special needs clients. also offers locational flexibility. Clients can practice their favourite sport with a trainer not only at home, but also on vacation or a business trip, anywhere in the world.
Additional information
phone: 00386 41 844 444
Communications and PR Start:up Slovenija
Izvedba: Mojdenar IT d.o.o.