Meet Gentler Stories, SLOVENIAN START:UP OF THE YEAR 2023 Finalist

Day 22. May 2023 posted Anemari Pediček

Do you agree that the health of millennials is increasingly at risk in a world that pushes "higher, faster, harder"? They face obesity, high blood pressure, high cholesterol and depression. Exercise is often the first choice when it comes to health, as it has positive effects on physical and mental well-being. But it can also lead to overtraining and injury because it ignores the body's capabilities. With the Gentler Streak app, we can avoid these problems. 


The Gentler Stories team has developed Gentler Streak, a highly personalized iOS & watchOS fitness and exercise tracker that encourages the user to lead a healthy lifestyle. The app provides up-to-date monitoring of basic health metrics and suggests daily activity (and sometimes rest) based on these metrics. By using the app, the individual reduces the risk of injury, overtraining and the development of diseases in the long term. By using it regularly, the user deepens their understanding of their own body, their relationship with it and approaches exercise in a way that has the potential to become a lifelong habit.


The Gentler Streak app has been available since February 2022 and currently has 25,500 active subscribers. Gentler Streak was selected by Apple as the best smartwatch app for the Apple Watch in 2022 and won the prestigious Editors Choice award.


Because of its potential, Gentler Stories has been selected as one of the 5 most promising companies to compete for the Slovenian Start:Up of the Year Award.




Join us on 30 May at 18.00 at the SiTi theatre in Ljubljana.







Content support for recipients of P2, SK75 or SI-SK financial products under the "de minimis" scheme is co-financed from the Slovene Enterprise Fund and the European Union from the European Regional Development Fund. This is implemented on the basis of the Content Support for Funds Recipients (SMEs) Programme in the 2018-2023 period, under the Operational Programme for the Implementation of the European Cohesion Policy 2014-2020.

Startup Ministry of the Economy, Tourism and Sport SEF Slovenian startup of the year
Izvedba: Mojdenar IT d.o.o.