How does it go? An influencer and EPIDEMIC meet and enter the orbit of creativity... The world of influencers is diverse, colourful and, above all, influential! Instagram and TikTok are their playgrounds for spreading brands' reputation and credibility, while Slovenian startup Epidemic makes sure that all the key elements for a successful influencer-brand collaboration are in the right place at the right time.
Epidemic's business idea relies on the authenticity of nano and micro influencers, of which they have over 50 million in their database and have already successfully worked with 15 thousand influencers from 22 countries! Their right hand is artificial intelligence, which they use to find the most suitable "people next door" who fit their brand vision.
And who all has already fallen for Epidemic's clever marketing tricks? Wolt, Samsung, Hooray Heroes, Mercator and many others. They are also semi-finalists at Web Summit 2021, the largest technology conference in the world, and recipients of an award for their use of artificial intelligence from Amazon Web Services.
To date, they have worked with 15,000 influencers and 400 brands, running more than 500 campaigns.
A few words with Nika Kristina Butina, co-founder of EPIDEMIC
1. What would the title 'Slovenian Startup of the Year 2022' mean to you?
A marker on a mountain trail - a sign that we are heading in the right direction!
2. When will you become a Slovenian Unicorn?
We don't want to jinx it! 😀
3. What does the finalist of the Startup of the Year 2022 bring to the beach?
Eucerin sun cream, Lisca swimsuit, Heineken for refreshment, Domačica cookies, Flaviar Gin collection, Poli towel and Samsung phone to order on Wolt.
4. Any advice for all future entrepreneurs who may be in your shoes next year?
Celebrate the small victories and save some of them for when you sleep like a baby - waking up every two hours and crying :D
We will find out on 21st June whether Epidemic will be the team to earn the prestigious title of Slovenian Start:Up of 2022. The award, which for the fifteenth year in a row has been presented by Start:up Slovenia in cooperation with the Slovene Enterprise Fund, the Ministry of Economic Development and Technology and active stakeholders in the Slovenian ecosystem, will go to the team whose achievements, actions, reputation and development potential, represents a new generation of Slovenian innovative entrepreneurs.
HOW TO REACH THE WORLD'S TOP INFLUENCERS? WITH EPIDEMIC!
Content support for recipients of P2, SK75 or SI-SK financial products under the "de minimis" scheme is co-financed from the Slovene Enterprise Fund and the European Union from the European Regional Development Fund. This is implemented on the basis of the Content Support for Funds Recipients (SMEs) Programme in the 2018-2023 period, under the Operational Programme for the Implementation of the European Cohesion Policy 2014-2020.