11.00 - 0.00 CEST
The most successful startups today know that the best way to achieve growth and product development is to build an engaged community, such as the programme Google Top Contributors where an incredible group of enthusiastic lovers of Google products shares their knowledge on Google forums Google Help and Help on Social. As a thank you, Google enables them to test new products, for example, or attend exclusive events.
Community building is a fulltime job and requires an individual who’s completely devoted to it. It’s a process consisting of three key steps:
Obtaining new members
Educating members about the purpose of the community
Keeping existing members through collaboration and support
After all, community building is often more art than science. But the starting strategy is the key to success.
Do you wish to build your own community? We’ll talk to Scott about his business path, the importance of building a community, key building blocks and necessary activities for the community to come to life and represent value added to its members. Scott will answer your questions so take advantage of the opportunity to get advice and solutions for the challenges you’re facing.
11.00 – 12.30| Conversation with Scott Gerber, expert for community building and management
(Scott Gerber, CommunityCO Chairman of the Board)
Moderator: Jure Verhovnik, incubator manager
12.30 – 13.00| Networking
The event is organized by Venture Factory, business incubator of the University of Maribor, and the US Embassy in Ljubljana.
Who is Scott Gerber?
Scott Gerber is the chairman of the board of CommunityCO, an organization that’s building and managing communities. He is the founder of YEC – exclusive community/organization that joins together the most successful young entrepreneurs of the world. Entering the community is possible only by invitation! He is also an internationally renowned columnist and author of the book “Real” Job. Scott’s thoughts on the topic of entrepreneurship were published in The New York Times, Wall Street Journal, Washington Post, Bloomberg, Fortune, TIME, CNN, MSNBC, CNBC, Reuters, Mashable, BBC, NPR, Forbes, The Daily Beast, CBS News, US News & World, Fox News, Inc. Scott is also a recipient of prestigious awards by NASDAQ and the White House.
Attendance is free.
Due to a limited number of free spaces, online registration is obligatory.