Lay the Foundations and Build a Successful Startup Company

22. June 2021 At 13.00
Tovarna podjemov, podjetniški inkubator UM Ulica škofa Maksimilijana Držečnika 6 2000 Maribor

Do you have an idea for a service or a product? Do you want to do business the right way?

Do you want to clearly visualize how the company will generate money?


If your answer to the above questions is YES, join us for a series of workshops, where we will use the "lean canvas" method to lay the foundations for your startup.


The goal is to easily, with a chart structure and clear visualization, present how the company will generate money.


Lean canvas is a customized method of setting up a business model, intended exclusively for start-ups.


What we'll be doing:

We will break down your business model into 9 parts.

  • Problem - we will look for the top three problems that customers face and need to be solved.

    Solution - we will define how to most easily tackle each of these problems.

    Unique value proposition - we will think about how the solution is different from the competition and why it is worth paying attention to. We will find the essence of the product and describe it in a few words that will reflect how you will convince the customer.

    Unfair advantage - we will look for something that cannot be easily copied or bought.

    Channels - We will look for ways in which paid and unpaid channels you can reach customers.

    Customer segments - we will look for as homogeneous groups of potential users as possible and define the persona for your product/service.

    Key metrics - we will define key indicators on the basis of which we will then be able to measure your progress.

    Revenue streams - we will estimate revenue streams, in relation to the cost structure, and come to an assessment of the profitability of the idea.

    Cost structure and validation of the idea - how much capital do you need to bring the minimally acceptable product (prototype) to market? We will show how to tackle the validation of an idea.



  • 22nd June, 13:00 - 16:00 - 1st workshop
  • 24th August, 13:00 - 16:00 - 2nd workshop
  • 28th September, 13:00 - 16:00 - 3rd workshop

Intended for:

  • Potential entrepreneurs who have an idea for product/service development and want to realize it in their own startup.

    Startup companies that are at the beginning of their journey, have an idea for product/service development and have already approached the realization and need help.


Tovarna podjemov, Ulica škofa Maksimilijana Držečnika 6, 2000 Maribor, 1st floor. 




Izvedba: Mojdenar IT d.o.o.