From a crazy idea to a product

4. April 2017 At 19.05
Date and time
Tuesday, 4. April 2017
19.05 - 0.00 CEST
Getting real about steps in product development.

The path from an idea to a product can take up to a couple of years. Furthermore the preparation and introducing the product for market. What's the thing that convinces the customer? Design? Innovation? Added value? In today's highly competitive business world, customers are demanding and unpredictable. 

First, you will get to know the theory and methods for getting your products to market faster with minimal risk and costs. We will present case studies of what works and what doesn't when developing business ideas. Armed with this kind of experiences it will be easier for you to start developing a startup company. You will find out why it's imperative to quickly realize whether your product is actually fulfilling a need on the market, whether people need it and most importantly for a company, whether people want to buy it. Getting a fast and quality feedback can save you a lot of money, anger, and disappointment and can guide you to the real path of entrepreneurial success. 

We also invited the hottest Maribor product, that is raising mix emotions with people. Who are the idea fathers of the first digital headstone in the world? How did they get the idea and how did they realize the product? Headstone iTenal, that creates a broader story about the deceased, than just the engraved name as well as the date of birth and death. All in all, it's another product that is revolutionizing the industry, that was thought to be untouchable. 

After the event, we will also present opportunities that are available to you within the Digitrans project (digital transformation in the Danube region), which works on digital transformation in companies. The digital revolution doesn’t only influence production activities but also other sectors, such as services and trade. The goal of this project is to encourage small and medium-sized companies to define and apply their own digital business model.

Digital headstone iTernal 

Digital headstone iTernal enables us to write a broader story about our life, work, hobbies, happy and sad points of our life. It enables our descendants to get to know us more at the graveyard. The headstone is thus not just a head of the graveyard and the bearer of the name or image of the deceased, but a story about his life. 

Digital headstone iTernal is of high brightness, advanced interfaces, safety systems, adaptable to any weather conditions, includes a movement sensor and recognition of bypassers, supplied with electricity from the network or by solar energy, can be any size, and the content can be managed remotely. 

Who is Sašo Radovanović?

Sašo Radovanović is a professor of history and geography, has worked in the archive and the museum for more than two decades is the author of many publications ranging from historic ones to touristic and monographical ones. He is one of the few that still read old german gothic, and is known as Maribor's city historian, as a day doesn't go by that a journalist or a citizen doesn't come to him for information regarding Maribor and its surroundings. In recent times, he is putting his time to European projects with a network of partners from many European countries, but primarily from the mediterranian and the Balkans. He is always full of different ideas, among them one of the most interesting ones is one of the digital headstones. 

Who is Milan Zorman?

By education an enthusiastic programmer since high school followed by his Ph.D. and onwards. At home, he is a cranky father to three rebels. He feeds his soul with an addiction for everything gasoline powered. After his bachelor's and working in the industry, he unexpectedly found himself at his faculty and stayed there. Today he is a professor at the Faculty of electrical engineering and informatics, faculty of health sciences and the medical faculty of the University of Maribor. His main fields of work are artificial intelligence, intelligent systems and optimizing processes. In the years between 2008 and 2013, he was a director of CIMRS-UM, where he led the Innovation Relay Centre of Slovenia for 12 years at Enterprise Europe Network Slovenia. He has more than 50 successful projects behind him. He is also optimistically on the road with the team of the iTernal project, where he is responsible for the technology. 


18.45 – 19:05 Participant registration and networking
19:05 – 21:05 From a crazy idea to a product
Milan Zorma/ Saša Radovanović/Simon Sovič 



Izvedba: Mojdenar IT d.o.o.