PODCAST: How Primož took Chipolo from an idea to millions of users around the world

Day 05. October 2025 posted Start:up Slovenija

From a simple idea to solve an everyday problem – finding lost keys – Chipolo was born, becoming one of Slovenia’s most recognized global brands. Today, the company sells its smart trackers in over 200 countries, used by millions of people worldwide.

 

At a recent event, we hosted Primož Zelenšek, co-founder of Chipolo, who shared how a small team of friends grew into a global brand.

 

We discussed:
⚡ How challenges can turn into business opportunities
⚡ Why persistence is key
⚡ How to build products for a global market from day one
⚡ How the right team and strategic partnerships – even with giants like Apple and Google – drive growth

 

If you want to learn more about how products are developed and marketed to millions of users worldwide, get advice for young entrepreneurs, and understand how to turn an idea into a global brand, the conversation with Primož is now available as a podcast!

 

access the podcast

Izvedba: Mojdenar IT d.o.o.