Luka Perčič, CEO and founder of startup ZeroPass, is an innovator by conviction. After not finishing his studies of electrical engineering, he completely devoted himself to his inventions and with them searched for ways on the market. He is still following this path, this time within the company ZeroPass. The app solves problems of passwords by transforming them into a sequence of permissions. It also enables the use of other private services, without the complexity of safe passwords, and thus brings them closer to the general population.
Why and how were you drawn into entrepreneurship?
Luka Perčič, CEO and founder of ZeroPass, is an innovator by conviction. After not finishing his studies of electrical engineering, he devoted himself to the app that solves the problem of passwords by transforming them into a sequence of permissions.
Primarily the desire to reach as many people as possible with your work. But also the inability of implementing complex solutions from start to finish – by yourself. For that, you need a team, which entrepreneurship helps motivate.
If you had the experience and knowledge you have today, would you once again choose this path? Would you do anything differently?
Of course, most things. But at the same time I realize that mistakes also build experiences and trust. So jumping over parts of my path probably would’ve brought different, new mistakes.
What is your company most actively working on at the moment and what is your startup life most marked by?
We are working on designing the product in a way that doesn’t allow anyone, not even us who are developing the product, to track its passwords and private keys. Besides this we continue to look for partners for implementing partial solutions which we developed within the framework of solving problems that our approach demands or expects.
What connects you as a team and motivates you in work?
The desire for a finished product and encouraging or monitoring growth. Secondly, the problem we are solving can lead to simplified encrypted services. The desire for people to take back control over the privacy of our communications, data and transactions is so natural that bugging and other collection of private information are increasingly compared to sickness or contamination. We want to be part of the solution, not only part of on-call complainers.
What is or will be the key milestone of your company’s success?
A hundred thousand users for starters and a million active users later.
The best and worst business decision or the best and worst advice you received on your startup journey?
The best advice would be to not listen to what people say but instead follow what they do. Find your path and accept people’s opinion as only a pixel of the entire picture. The worst advice would be hiding your solution or patenting in fear of theft. If anyone is capable of stealing it from you, the solution is too weak or you didn’t expand fast enough with it. So it’s right that somebody else gets it onto the market.
Your formula or recipe for success?
We haven’t succeeded yet, but I follow two principles. The first is that I have a healthy scepticism towards everything, even my own convictions, my credit in my success and failure. The other is devotion to the problem I’m solving, because that is the only way for us to be the best in our field.