Peter Ličen, CEO of Lushna, SK50 investment recipient, is an architect by education with a specific multidisciplinary and connecting approach to projects. As project leader, he gathered his experiences in various Slovenian architectural offices. From 2008, he was the CEO and owner of company Soba. During that time, he led several projects, amongst them also the comprehensive development and reconstruction of the degraded area Fiprom at Jesenice, within which a new city market and museum were designed and implemented. His key project was the urban and program concept and architectural design of a touristic village and objects in Camping Bled, where he formed the beginnings of Lushna, which he leads today.
What connects you as a team and motivates you in work?
Petrer Ličen, architect and CEO of Lushna, is led by stubbornness and faith in the Lushna story and its potential.
We are most motivated by a positive reaction from our final users, buyers and partners. We are connected by stubbornness and faith in the Lushna story and its potential.
What is your startup life currently most marked by?
Developing products and offers for developing glamorous co-natural destinations and experiences while we spend most of our time with our heads in monitors.
What is the most important area you are currently working on in the company?
Currently in the firing line are the development of sales channels, digital marketing, testing and developing the “plug and play” service, and new glamping products.
Best and worst advice you got on your startup path?
The worst was that it doesn’t make sense to establish a startup company on a slow-growing market such as tourism. The best one was the classic: “test market demand with an MVP before finalizing product development.”
Biggest mistake or worst decision you made? What about the best business decision so far?
The biggest mistake was (too) late entrance on the market with already very defined products. The best was testing the MVP as an early part of developing products and services.
Your formula/recipe for success?
Develop your own formula for success from the basic elements on which others were breaking their backs.