Startup interview

Miha Kovač
/1.9.2015, Author: Stanislava Vabšek
Enthusiastic motorcyclist who often forgot to cancel the turn signal after completing the turn. That is why he started thinking about a system that would make motorcyclists’ driving easier and increase their road safety.
Miha Kovač, CEO and founder of startup ABCS sistem, graduated from the faculty of electrical engineering. During his studies, he dedicated a lot of time to information technology and software solutions, which he was able to cash in later when developing the Smart Turn System for automatically cancelling turn signals on the motorcycle. An enthusiastic motorcyclist who often forgot to cancel the turn signal after completing the turn, he started thinking about a system that would make motorcyclists’ driving easier and increase their road safety. He is happy that he can combine business and passion.
 
Why and how were you drawn into entrepreneurship?
I decided for the entrepreneurship path because I saw a problem that needed to be solved. A lot of motorcyclists face a similar problem daily and because there was not suitable solution on the market, I started developing the system and the business model.
 
If you had the experience and knowledge you have today, would you once again choose this path? Would you do anything differently?
I definitely would have decided for this path, because I am convinced more every day that I chose the right path. There are always things that an entrepreneur would have done differently, but I think that these are valuable experiences that are worth having, even though they can be rather expensive at times (laugh).
 
What is your company most actively working on at the moment and what is your startup life most marked by?
Besides testing with motorcycle manufacturers, which is quite a mouthful for a small company, we are currently intensively preparing to enter the market of final customers. We are intensively testing different advertising and sales paths, and coordinating with distributers is also a lot of work. From the aspect of the product, the current priority is getting certified.
 
What connects you as a team and motivates you in work?
I would highlight friendship and a good atmosphere, because I think that this is also very important with startup companies. But results also definitely contribute a lot to the atmosphere. So when you sit on the motorcycle and see that the thing works, that the users are thrilled … Yes, this is what motivates us.
 
What is or will be the key milestone of your company’s success?
On the path towards the goal, there are many interim stages that have to be exactly defined so that we don’t stray from the path. The key goals for this year are: sign a contract with at least one motorcycle manufacturer for pre-installation, sign a contract with a distributer, and sell at least 2,000 units through online sales.
 
The best and worst business decision or the best and worst advice you received on your startup journey?
Time usually shows whether a certain business decision was good or bad, and it’s never black or white, so it is difficult for me to emphasize a truly bad business decision. Establishing direct contact with manufacturers was probably a good one, but it’s true that we are only in the testing stages, so I can’t exactly definitively say it in this moment.
 
Your formula or recipe for success?
I think it’s too early for this question. A lot of work and a big amount of luck are definitely necessary, but more details at a later time (laugh).
 
 
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Author of content: Stanislava Vabšek,
Communications and PR Start:up Slovenija
 
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Startup
ABCS sistem
Programmes
Start:up Geek House accelerator, autumn 2015
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