What influence does storytelling have on the success of the product on the market, and how do masters do it? We will talk to Tine Lugarič, creative director in the Publicis agency, Kristjan Košič from Adora-med d.o.o. and Damjan Obal, Edgar storyteller, about creating stories and their meaning.
 
The whole article is published in Slovenian at: http://startup.si/sl-si/dogodek/95/startup-m-sli-2-zgodba-je-zakon-. If you want additional information about this event, please write to us at info@startup.si.